Saturday, March 15, 2014

Fleches c1938

Fleches by Lancome: launched in 1938. Created by Armand Petitjean. The name means "arrows" in French and refers to Cupid's arrows of love.



Fragrance Composition:


So what does it smell like? It was a green chypre perfume with creamy notes of vanilla. 
  • Top notes: aldehydes, lemon verbena, violet leaf, galbanum, citron
  • Middle notes: violet, pink, lilac, ylang ylang, spices, anise
  • Base notes: vanilla, orris, vetiver, amber, oakmoss, vanilla, patchouli
It was described in a 1945 Lancome perfume catalog as:
évocation de serre chaude, de fraiches et secretes senteurs - celle des feuilles vertes, des mousses, et des plantes grasses - traversées et dominées par les arômes de fleurs rares." 
Evoking a greenhouse, fresh and secret fragrances- that of green leaves, mosses, and succulent plants-crossed and dominated by the aromas of rare flowers.


Bottle:


Flacon designed by Georges Delhomme and manufactured by Verrières de la Bresle.

The 1945 Lancome perfume catalog described the bottle and presentation box as:
"Bouteille créée par Lancôme: plat de silhouette, trapézoïdale aux contours arrondis, en verre fumé avec une large raie médiane  couvert d'or fin qui se prolonge jusque dans le bouchon en pointe de flèche. Écrin  de cuir ou de peau monochrome, de forme rectangulaire, rehaussée de l'emblème du parfum en métal argenté et doré intérieurement. Il est à deux compartiments (dont l'un amovible) gainés de peau." 
"Bottle created by Lancome: Flat silhouette, trapezoidal with rounded contours, smoked glass with a broad center line covered with fine gold which extends into the stopper in an arrow point. Box of monochrome leather or skin, rectangular, enhanced with the emblem of perfume in silver plated and gold interior. It has two compartments (one removable) covered with skin." 

The bottle was available in two sizes:
  • 1 oz 
  • 3 oz







Fate of the Fragrance:


Discontinued, date unknown. Still being sold in 1956.

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